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AMC影院将于8月20日重新开放,票价只要15美分

AMC影院将于8月20日重新开放,票价只要15美分

Jonathan Vanian 2020年08月14日
这也是公司1920年创立时的电影票价。

全球最大院线AMC宣布将在8月20日重启,开业当天观众只需支付15美分购买电影票。

这些廉价的电影票将在全美100余家影院出售,这也是公司1920年创立时的电影票价。受新冠疫情影响,AMC采取该策略来吸引顾客。

AMC剧院首席执行官亚当·阿隆说:“我们很高兴再次向美国电影观众敞开大门,相信他们也在寻找机会离开他们的家,冲进魔力的电影世界。”

为防控新冠病毒传播,今年3月,AMC与其他电影运营商都关闭了影院。AMC表示,疫情已经严重影响了公司的业务。美联社此前报道称,“我们不一定有足够的能力持续经营下去。”

随着解封措施逐渐放宽,AMC希望因为现实压抑而沮丧的人们能像过去一样重回剧院。预计三分之二的美国影院将不晚于9月3日开业,其余的经地方和州政府批准后将重新开放。

AMC承诺将会采取额外的清洁和消毒措施来防控疫情。

在AMC宣布重启后,其股价于周四午盘上涨17%,至5.42美元。

与此同时,AMC的竞争对手Regal也计划在8月21日重新开放其影院。(财富中文网)

编译:于佳鑫

全球最大院线AMC宣布将在8月20日重启,开业当天观众只需支付15美分购买电影票。

这些廉价的电影票将在全美100余家影院出售,这也是公司1920年创立时的电影票价。受新冠疫情影响,AMC采取该策略来吸引顾客。

AMC剧院首席执行官亚当·阿隆说:“我们很高兴再次向美国电影观众敞开大门,相信他们也在寻找机会离开他们的家,冲进魔力的电影世界。”

为防控新冠病毒传播,今年3月,AMC与其他电影运营商都关闭了影院。AMC表示,疫情已经严重影响了公司的业务。美联社此前报道称,“我们不一定有足够的能力持续经营下去。”

随着解封措施逐渐放宽,AMC希望因为现实压抑而沮丧的人们能像过去一样重回剧院。预计三分之二的美国影院将不晚于9月3日开业,其余的经地方和州政府批准后将重新开放。

AMC承诺将会采取额外的清洁和消毒措施来防控疫情。

在AMC宣布重启后,其股价于周四午盘上涨17%,至5.42美元。

与此同时,AMC的竞争对手Regal也计划在8月21日重新开放其影院。(财富中文网)

编译:于佳鑫

Moviegoers will have to pay only 15¢ for tickets at AMC cinemas on Aug. 20, when the chain starts to reopen amid the coronavirus outbreak.

The cheap tickets will be available at more than 100 theaters across the U.S. The deal, a throwback to the price the company charged when it was founded in 1920, is intended to lure customers who may be worried about venturing into a theater because of the risk of contracting COVID-19.

“We are thrilled to once again open our doors to American moviegoers who are looking for an opportunity to get out of their houses and apartments and escape into the magic of the movies,” AMC Entertainment CEO Adam Aron said.

AMC and other cinema operators closed their theaters in March when COVID-19 was starting to rapidly spread in the U.S. In June, AMC said in a regulatory filing that the pandemic had taken a serious toll on its business, and that “substantial doubt exists about our ability to continue as a going concern for a reasonable period of time,” the Associated Press reported.

But as the nation slowly reopens, AMC hopes people who are frustrated from the tedium of the current reality will head back to the theater like old times. It expects to have two-thirds of its 600 U.S. theaters opened by Sept. 3., with the remainder opening after getting clearance from local and state officials.

AMC promised to give its theaters extra cleaning and sanitizing because of COVID-19.

AMC Entertainment’s shares were up 17% to $5.42 in midday trading on Thursday following its announcement about reopening.

AMC rival Regal plans to reopen its U.S. facilities on Aug. 21.

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